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Wednesday, November 15, 2006

MenEssentials 2006 Consumer's Choice Awards


After much fanfare, MenEssentials has announced it's offical voting format for their 2006 Consumer's Choice Awards and we're happy to see that MenScience has made it to quite a few categories!

From the website:

Welcome to the first annual MenEssentials Consumer's Choice Grooming Awards! These unique awards were created by MenEssentials patrons to highlight products and brands they believe to be the best in the male grooming business. All categories and nominations for finalists are the sole responsibility of our patrons; there is no editorial intrusion or advertising consideration to influence this process.

Your vote is important! In a moment, you'll be given the opportunity to cast it for your favorite product in each of 23 categories. Once you're done, we'll enter you in our Vote and Win contest for one of 20 cool grooming prizes from the brands featured above.

Just be sure you've read our contest rules. Also, we'd like you to browse through our
privacy policy, since we're going to have to ask you for your contact details (in case you win).

To vote, go to http://www.menessentials.com/awards/ and click the "Vote" button at the bottom of the page.

Thanks for the support and happy voting!

DG

Wednesday, November 01, 2006

Men: look better and make more money

A lot has been said over the years on the idea that there is a positive earnings premium in the business world associated with being physically attractive or well groomed. What I had never seen until now was a scientific study from a reputable source quantifying this effect.

This is exactly what Markus Mobius, an economics professor from Harvard has just done. Markus research is published in the American Economic Review (quite a reputable source: http://www.aeaweb.org/aer/ search for "Why Beauty Matters").

Prof. Mobius quantified this "beauty premium" at a maximum of 17%, and that, is a big number!

Mobius further disaggregated these results, and concluded that up to 40% of the beauty premium was attributable to a perception by the employers that physically attractive workers were more productive. But the other 60% of the premium had to do with the fact that better looking candidates tended to be more confident and have better perceived communication and social skills.
I think few men would debate the idea that looking better (through a grooming, and skincare regimen for example) translates into higher earnings in the marketplace. But my hypothesis is that most of us (this includes me sitting unshaven as I type these lines...are not approaching this opportunity as a high-return investment. Basically, that spending a couple of minutes and a few cents in high quality men's grooming products on a daily basis could translate into hundreds of dollars of a "beauty premium" over the life of an average man. What do you think?

FS
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