TO REPAIR & PROTECT: SEASONAL CARE FOR ALL MEN’S HAIR

MIAMI, FLORIDA - August 2006 – Changing seasons can pose different problems for men’s hair. Summer months bring long exposure to intense sunlight and chlorinated and salt water, which drastically damages and dries out hair follicles, thereby triggering increased oil production of the scalp to compensate for lack of moisture. Adversely, cold weather months activate dandruff and itch due to extreme weather conditions and overheated locations. With summer’s damage already done, and cold weather just a few months away, now’s the time for men to step up hair’s protection and repair.

MenScience offers a simple solution to this “seasonal” hair disorder: the unscented Daily Shampoo. While most other shampoos use harsh detergents that strip hair of its natural moisture, then layer on artificial conditioners which weigh hair down, Daily Shampoo’s formula contains AHA/BHA (Alpha and Beta Hydroxy Acids) to gently remove dirt, while encouraging production of new cell growth. These exfoliating ingredients have been used for years by medical professionals to effectively remove dirt and debris from skin and hair surfaces, and Daily Shampoo is the only hair product to utilize their beneficial properties to clean follicles and support vigorous hair growth. Daily Shampoo also contains natural conditioners like Panthenol (Vitamin B5) and Wheat
Proteins that bind to follicles and attract moisture, restoring the hair’s natural hydration balance and promoting stronger hair.

Because Daily Shampoo is free of fragrances, dyes and harsh chemicals, it can be used on a daily or frequent basis without the danger of stripping hair’s natural softeners. And because it already contains conditioning ingredients, it eliminates the need for a separate hair conditioner, making hair care even faster and easier to accomplish. Daily Shampoo is priced at $26.00 (12 oz.) and is available, along with the full line of MenScience Androceuticals, at www.MenScience.com or by calling 1-800-608-MENS. MenScience products can also be found at Barneys New York, Nordstrom and fine skincare retailers and spas in the U.S. and worldwide.

MenScience Androceuticals offers advanced shaving, grooming and skin care products based on professional ingredients that deliver maximum efficacy and visible results. It is their goal to revolutionize skin care for men with unique and innovative products offering the highest level of performance and quality.

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