MENSCIENCE FINDS SWEET SMELL OF SUCCESS IN SWEATY UNDERARMS

MIAMI, FLORIDA - May, 2006 – Along with all the perks of summer (beaches, barbecues and bikinis), comes the bad—sunburn, vacation traffic and, of course, a massive increase in body odor. Fortunately, MenScience, the leader in cosmeceutical-grade skin care, has unveiled its new Advanced Deodorant just in time for the sweaty, sticky months of summer. The deodorant contains no fragrance, alcohol, or aluminum and combines scientifically-proven advanced ingredients like microzeolites and botanical extracts to create a non-irritating, long-lasting odor eliminator.

Its exclusive formula neutralizes and prevents odor by eliminating bacteria, instead of simply using fragrances and alcohol to mask bodily odors like traditional “deodorants” do. And unlike antiperspirants, Advanced Deodorant doesn’t use aluminum ions to plug up the skin’s sweat ducts and pre-vent perspiration since this has been demonstrated to be bad for the skin and potentially cancer-causing.

In addition to the proprietary odor neutralizing agents, MenScience Advanced Deodorant uses natural astringents like Witch Hazel and Tea Tree Extract to fight odor-causing bacteria, and soothing agents such as Aloe, Allantoin and Glycerin to keep the skin smooth and soft. Microzeolites (deodorizing agents that absorb ions and molecules that form offensive odors) are able to pull in and trap gases due to their unique honey-comb molecular structure. They eliminate odor without interfering with the body’s natural process of perspiration.

Advanced Deodorant’s application is in convenient stick form. It goes on smooth, dry, non- sticky and won’t stain clothes. It is priced at $17.00 and available, along with the full line of MenScience Androceuticals, at Barneys New York, Nordstrom and fine skin care retailers and spas, and at www.MenScience.com or by calling 1-800-608-MENS.

MenScience Androceuticals offers advanced shaving, grooming and skin care products based on professional ingredients that deliver maximum efficacy and visible results. It is their goal to revolutionize skin care for men with unique and innovative products offering the highest level of performance and quality.

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