Most Japanese men are known for being close-shavers, promoting a complete image of sophistication, professionalism, and above all, smooth grooming. But some shaving companies are out to change that image.

A Wall Street Journal article recently detailed how Schick and Braun are both courting the Japanese market by advocating facial hair for men. Long been thought a taboo style from boardrooms to bars in the Far East, the two companies are advocating a change to how Japanese men present themselves with marketing gizmos like an interactive website that lets you change beards, a classification system of what facial hair is right for you, and clever Japan-only advertising campaigns urging men to let it all hang out.

However, because beards and mustaches are still frowned upon in the Japanese culture and Japanese men tend to have less facial hair overall, the two companies have a long road ahead of them.

Although facial hair is more accepted in America, here at MenScience we wonder how many guys really know how to take care of their beards and mustaches. Here's a quick run-down of tips to keep your facial hair in shape all summer long:

• Advanced Shave Formula is non-foamy and allows you to see what you are shaving so you can keep your beard and mustache even.
  

• Always keep facial hair trimmed and free of debris. Clean it with a gentle cleanser like Daily Shampoo just as you would the hair on your head.

• Keep everything trimmed with regular visits to the barber. Or invest in a good beard trimmer to get the best results on your own.

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